Tuesday, February 8, 2011 Retailer based in Kittery, Maine uses impressive sales in outdoor hunting gear and accessories to win award. Kittery Trading Post is an active independent dealer of commercial products participating in the ATK Premium Partners program. Kittery works with ATK to market ammunition, optics, reloading equipment and shooting accessories. In 2010, Kittery increased sales and drove customer traffic with specialized ATK marketing support, promotions, incentives and sales training. 
ANOKA, Minn. - February 8, 2011-- ATK has named Kittery Trading Post their 2010 Dealer of the Year. The multi-faceted hunting and outdoor gear store used unique marketing techniques and took advantage of co-op programs to post impressive sales in 2010.
Bringing the Outdoors to Customers for More Than 70 Years
Kittery Trading Post, located in Kittery, Maine, has been outfitting people for the great outdoors since 1938. They employ over 400 people and have over 100,000 square feet of retail footage and have a warehouse for e-commerce that is about the same size. Kittery Trading Post is a multi-faceted store that caters to the entire family. They have several departments that offer everything from skiing equipment to shotgun shells.
Kittery carries and sells just about the entire lineup of ATK brands, and in 2010 they did a good job of moving a variety of products. “Kittery gave exceptional support in our accessory brands, especially with Weaver® Optics and RCBS® Reloading,” said Bart Biedinger, ATK Dealer Services Manager. “Their creative marketing and smart use of co-op dollars makes them the most deserved dealer of this prestigious award. They understand how to grow brands and increase turns.”
Secrets Behind Kittery’s Success
Kittery’s success continues because of their knowledgeable staff, a great location, competitive pricing and impressive selection. “We do what we call team building exercises,” said Fox Keim, Vice President of Kittery Trading Post. “We also try out new products and familiarize ourselves with the latest and greatest.”
ATK prides itself on supporting independent retailers who remain vital to their business. They offer dealers a variety of support and a variety of levels. “We’re glad we’ve found a great partner like ATK who offers aggressive programs that allow us to make a profit and sell product. We are very happy to receive this award,” said Keim.
To learn more about ATK’s Dealer Services Program, the Premium Partner Co-op program and other dealer opportunities from ATK, visit premiumpartners.atk.com.
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